Get accurate tracking and unlock server-side power with Meta Pixel + CAPI setup via GTM.
We implement Meta Pixel and Conversion API (CAPI) through Google Tag Manager, ensuring your ad tracking is clean, reliable, and conversion-ready.
What You Get
Audit & Tracking Review
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Check existing Pixel & GTM setup
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Identify tracking gaps and duplication issues
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Verify domain & Business Manager connection
Meta Pixel Implementation
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Install Pixel via GTM
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Configure standard events (PageView, ViewContent, AddToCart, Purchase, Lead)
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Set up custom events where needed
Conversion API (CAPI) Setup
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Server-side tracking via GTM server or web container
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Enhanced event matching (email, phone, user data)
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Deduplication setup (Pixel + CAPI sync)
Event Testing & Validation
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Debug with Meta Event Manager & GTM preview
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Ensure events fire correctly across pages & forms
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Verify no double-counting or missing events
Reporting & Delivery Pack
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Mapping sheet of all events & parameters
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Screenshots of GTM tags, triggers, and variables
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QA checklist + PDF overview for your records
Delivery
3–5 business days
Format
Live setup via GTM + PDF/Deck overview + event mapping sheet
Who It’s For
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E-commerce brands scaling ad spend and needing accurate ROAS
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Lead-gen businesses relying on WhatsApp/Forms and Meta Ads
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SMEs with broken or incomplete Pixel setups
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Agencies wanting clean, ready-to-scale client tracking
Why Choose AdvantEdge
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Senior media buyers + tracking specialists
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Proven GTM frameworks to avoid messy data
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Pixel + CAPI deduplication for clean reporting
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Implementation-ready: you can launch campaigns confidently
How It Works
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Kickoff & access (BM, GTM, site)
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Audit & mapping (events, gaps, duplicates)
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Implement Pixel & CAPI via GTM
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Test & validate in Event Manager
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Deliver documentation + walkthrough
What We Need From You
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Access to Business Manager & GTM
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Website CMS or developer contact (if needed)
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List of conversion goals (purchase, lead, add-to-cart, etc.)
💬 Need it fast?
WhatsApp us for the quickest response and a free 10-minute consult.
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