Meta Media Buying (Beginner to Advanced) – Full training with case studies

Learn how to plan, launch, and scale Meta campaigns that deliver measurable results.

This course takes you from the fundamentals of Meta Ads Manager through advanced optimization and scaling strategies. Using real case studies and practical exercises, you’ll gain the skills to confidently manage campaigns for e-commerce, services, and B2B businesses.

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What You Get

Core Concepts Training

• Introduction to Ads Manager & campaign objectives

• Business Manager setup, Pixel, and CAPI basics

• Audience building (interests, custom, lookalikes, exclusions)

• Campaign structures: CBO vs. ABO, funnel design (TOF → MOF → BOF)

Practical Campaign Training

• Hands-on campaign creation: traffic, engagement, lead gen, conversions

• Ad creative best practices (images, videos, copy angles)

• Budget allocation, placements, and frequency control

• Testing frameworks (creative, audience, bidding)

Advanced Optimization & Scaling

• Reading and interpreting performance data (CTR, CPM, CPL, ROAS)

• Rules automation and bid strategies

• Retargeting and remarketing flows

• Scaling strategies: vertical and horizontal scaling

Case Studies & Exercises

• Real e-commerce and service business examples

• Campaign audits and optimization tasks

• Group discussions to apply learnings

Delivery Pack

• Course slides (PDF/Deck)

• Step-by-step campaign setup checklists

• Editable templates for testing plans and reports

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + case studies + PDF/Deck + checklists/templates

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Who It’s For

• Beginners wanting to learn Meta Ads from scratch

• Business owners running their own campaigns

• Junior marketers growing into performance roles

• Teams/agencies needing a structured Meta Ads training program

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Why Choose AdvantEdge

• Covers beginner → advanced levels in one full program

• Taught by experienced media buyers with 10+ years in the field

• Includes case studies from e-commerce, services, and B2B

• Implementation-ready: launch campaigns confidently on day one

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How It Works

1. Kickoff: understand participants’ current level & goals

2. Deliver training sessions (beginner → advanced modules)

3. Practical exercises & case study reviews

4. Provide templates, checklists, and recordings

5. Optional Q&A or consultation for specific industries

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Access to an Ads Manager (for live practice)

• Industry/business context (optional, for tailored examples)

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