Business Development Fundamentals – Prospecting, relationship building, and opportunity management

Learn the core skills to generate opportunities and build lasting business relationships.

This course introduces the fundamentals of business development, from finding the right prospects to building trust and managing opportunities effectively. You’ll gain a structured approach that can be applied across industries to drive consistent growth.

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What You Get

Core Concepts Training

• Understanding business development vs. sales

• Prospecting strategies (online, offline, referrals, and networking)

• Researching and qualifying leads

• Principles of building strong business relationships

Relationship Building

• Communication and trust-building skills

• Personal branding for business development

• Effective follow-ups without being pushy

• Leveraging LinkedIn and networking platforms

Opportunity Management

• Structuring pipelines and tracking opportunities

• CRM fundamentals for business developers

• Forecasting and prioritizing opportunities

• Turning conversations into deals

Practical Exercises

• Build a prospecting list for your industry

• Role-play: discovery call and follow-up email

• Design a simple opportunity pipeline in a CRM template

Delivery Pack

• Course slides (PDF/Deck)

• Prospecting checklist & CRM pipeline template

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + exercises + PDF/Deck + templates

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Who It’s For

• Beginners stepping into business development roles

• Entrepreneurs building their first client base

• Sales and marketing juniors who want BD skills

• Teams needing a consistent approach to managing opportunities

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Why Choose AdvantEdge

• Built from real business development experience across industries

• Practical frameworks, not just theory

• Trainers with 10+ years of growth and BD expertise

• Implementation-ready: use checklists and templates immediately

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How It Works

1. Kickoff: understand participants’ business goals and industries

2. Deliver training (prospecting → relationship building → opportunity management)

3. Hands-on practice with role-plays and templates

4. Provide slides, worksheets, and recordings

5. Optional Q&A session tailored to your market

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Industry context (to tailor case studies and role-plays)

• CRM tool used (optional, for integration examples)

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