Negotiation & Persuasion Skills – Psychology of influence for business developers

Close deals and build influence with proven negotiation and persuasion techniques.

This course equips business developers with the mindset, psychology, and tools to negotiate effectively and persuade stakeholders. From understanding influence triggers to practicing negotiation frameworks, you’ll gain the confidence to handle objections, secure buy-in, and close deals.

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What You Get

Core Concepts Training

• Psychology of influence in business interactions

• Key persuasion principles (reciprocity, authority, social proof, scarcity, etc.)

• Negotiation frameworks: win-win, BATNA, and value-based approaches

• Emotional intelligence in negotiations

Negotiation Skills

• Preparing for negotiations (objectives, trade-offs, and leverage)

• Handling objections and resistance with confidence

• Price and value discussions without discounting credibility

• Closing negotiations while preserving relationships

Persuasion in Business Development

• Crafting persuasive pitches and proposals

• Storytelling as a persuasion tool

• Building trust and credibility quickly

• Subtle influence tactics for decision-making committees

Practical Exercises

• Role-play negotiation scenarios

• Persuasion exercises for proposals and presentations

• Case studies of successful business negotiations

Delivery Pack

• Course slides (PDF/Deck)

• Negotiation prep template + persuasion checklist

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + case studies + PDF/Deck + templates

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Who It’s For

• Business developers negotiating deals and partnerships

• Entrepreneurs seeking stronger persuasion in sales meetings

• Sales and marketing professionals handling high-stake negotiations

• Teams looking to boost closing rates and stakeholder buy-in

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Why Choose AdvantEdge

• Focus on practical, psychology-backed frameworks

• Trainers with 10+ years in sales, business development, and negotiation

• Real case studies and role-play practice for instant skill-building

• Implementation-ready: apply persuasion and negotiation skills immediately

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How It Works

1. Kickoff: assess participants’ negotiation challenges

2. Deliver training (psychology → frameworks → practice)

3. Role-plays and persuasion exercises

4. Provide slides, checklists, and recordings

5. Optional Q&A or feedback session for custom negotiation cases

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Industry context (to tailor negotiation examples)

• Specific challenges participants face (optional)

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