Turn your LinkedIn profile into a powerful business development tool.
This course teaches business developers how to craft a strong personal brand, grow their network, and establish thought leadership on LinkedIn. You’ll learn practical tactics to attract opportunities, build trust, and influence decision-makers.
What You Get
Core Concepts Training
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Why personal branding matters for business developers
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The psychology of trust and authority online
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Key elements of a strong LinkedIn presence
LinkedIn Profile Optimization
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Crafting a professional headline and summary
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Optimizing profile photo, banner, and featured section
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Building credibility with recommendations and endorsements
Content & Thought Leadership
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Types of LinkedIn content (posts, articles, carousels, videos)
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Storytelling techniques for authority and authenticity
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Building a content calendar for consistency
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Engaging with comments and communities for reach
Network Growth
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Targeted connection strategies
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Building meaningful conversations (DM frameworks)
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Leveraging LinkedIn groups and hashtags
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Nurturing relationships through value-driven engagement
Practical Exercises
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Rewrite and optimize your LinkedIn headline & summary
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Create a week’s worth of LinkedIn content
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Draft a DM outreach script for new prospects
Delivery Pack
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Course slides (PDF/Deck)
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LinkedIn optimization checklist
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Content calendar template + DM frameworks
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Recording access (if online)
Delivery
Total 20 hours of training (online, offline, or recorded sessions)
Format
Interactive training + case studies + PDF/Deck + templates
Who It’s For
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Business developers building trust and authority online
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Entrepreneurs and consultants wanting to attract inbound leads
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Junior sales and marketing professionals growing their presence
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Teams aligning individual brands with company positioning
Why Choose AdvantEdge
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Focus on LinkedIn as the #1 B2B growth channel
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Trainers with 10+ years in business development and digital strategy
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Practical templates and real-life examples from high-performing profiles
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Implementation-ready: leave with an optimized profile and content plan
How It Works
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Kickoff: review current LinkedIn profiles & goals
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Deliver training (profile optimization → content → networking)
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Hands-on exercises & peer reviews
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Provide templates, checklists, and recordings
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Optional Q&A session for tailored LinkedIn strategies
What We Need From You
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Training mode preference (online, offline, or recorded)
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Your current LinkedIn profile link (optional, for tailored feedback)
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Industry/business context (to personalize examples)
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