Analytics & Reporting for Marketers – GA4, Meta reporting, dashboards

Turn raw data into insights that fuel marketing performance.

This course gives marketers the skills to confidently analyze campaigns, track KPIs, and present results with clarity. From GA4 setup to Meta Ads Manager reporting and building dashboards, you’ll leave with a framework for smarter, data-driven decisions.

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What You Get

Core Concepts Training

• Introduction to data-driven marketing

• Setting KPIs that align with business goals (CPL, CPA, ROAS, CTR)

• Understanding attribution models and reporting periods

Google Analytics 4 (GA4)

• Account and property setup basics

• Event and conversion tracking

• Key GA4 reports for marketers (traffic, acquisition, conversions)

• Connecting GA4 with Google Ads and other platforms

Meta Ads Reporting

• Custom columns and breakdowns in Ads Manager

• Reading campaign performance metrics (CPM, CTR, CPL, ROAS)

• Building saved reports for ongoing analysis

• Exporting reports for team/client use

Dashboards & Visualization

• Introduction to free/paid dashboard tools (Looker Studio, Sheets, etc.)

• Building a simple live marketing dashboard

• Automating data pulls for weekly/monthly reporting

• Designing reports for clarity and action

Practical Exercises

• Build a custom GA4 report

• Create a Meta Ads performance breakdown

• Draft a marketing dashboard with KPIs

Delivery Pack

• Course slides (PDF/Deck)

• KPI tracking templates

• Dashboard outline for Looker Studio/Sheets

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + case studies + PDF/Deck + templates

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Who It’s For

• Marketers needing to measure and report campaign performance

• Business owners wanting clarity on ROI

• Junior media buyers or digital marketers building reporting skills

• Agencies standardizing client reporting frameworks

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Why Choose AdvantEdge

• Focused on practical, implementation-ready reporting

• Trainers with 10+ years in digital marketing and analytics

• Templates and dashboards you can use immediately

• Case-study approach: learn from real data, not just theory

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How It Works

1. Kickoff: review participants’ current tracking/reporting needs

2. Deliver training (GA4 → Meta reporting → dashboards)

3. Hands-on practice with exercises & templates

4. Provide slides, templates, and recordings

5. Optional review session for custom dashboard Q&A

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Access to GA4 and Meta Ads Manager (for practice)

• Your business KPIs or campaign examples (optional)

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