Building a Digital Marketing Plan – Objectives, channels, KPIs

Turn ideas into a structured digital marketing plan that delivers measurable results.

This course walks you step-by-step through building a digital marketing plan, from defining business objectives to selecting the right channels and tracking performance with KPIs. You’ll finish with a plan you can confidently execute and measure.

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What You Get

Core Concepts Training

• How to set SMART marketing objectives

• Identifying target audiences and customer journeys

• Choosing the right digital channels (Meta, Google, LinkedIn, TikTok, Email)

• Mapping objectives to channels for efficiency

Practical Exercises

• Build a draft marketing plan for your business

• Channel selection matrix (reach vs. conversion vs. cost)

• Define KPIs that align with objectives (CPL, CTR, ROAS, CPA, etc.)

• Group discussions and case study analysis

Strategy Toolkit

• Digital Marketing Plan template (objectives → channels → KPIs)

• Channel/KPI worksheet for campaign planning

• Dashboard outline for reporting

Delivery Pack

• Course slides (PDF/Deck)

• Editable plan templates

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive course + PDF/Deck + plan templates + exercises

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Who It’s For

• Beginners and junior marketers learning structured planning

• Business owners needing a clear roadmap for campaigns

• Marketing teams aligning strategy with measurable goals

• Anyone struggling to connect digital marketing activity with ROI

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Why Choose AdvantEdge

• Practical, not theoretical—build a real marketing plan during the course

• Trainers with 10+ years experience across industries and digital channels

• Proven frameworks that agencies and SMEs use in the MENA region

• Implementation-ready: walk away with a complete digital plan template

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How It Works

1. Kickoff: understand your business context & goals

2. Deliver training (interactive sessions, exercises, case studies)

3. Guide participants through building their own plan

4. Provide templates, worksheets, and dashboard outlines

5. Optional Q&A or consultation session

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Business details (industry, goals, challenges) to tailor examples

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