Building a Sales Funnel – From lead qualification to conversion

Turn prospects into paying customers with a structured sales funnel.

This course walks you through the fundamentals of building and managing sales funnels, from qualifying leads at the top to converting them into customers at the bottom. You’ll finish with a clear, actionable framework to scale sales consistently.

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What You Get

Core Concepts Training

• Understanding sales funnels: TOFU → MOFU → BOFU

• Mapping customer journeys and touchpoints

• Lead qualification frameworks (BANT, CHAMP, custom scoring)

• Aligning marketing and sales teams for smoother handovers

Funnel Building

• Designing funnel stages for B2B and B2C

• Setting up lead capture (forms, landing pages, CRM flows)

• Nurturing strategies (emails, WhatsApp, follow-ups)

• Tracking funnel health with key metrics

Conversion Optimization

• Crafting offers and CTAs that drive action

• Handling objections within the funnel

• Retargeting strategies for unconverted leads

• Measuring conversion rates and drop-off points

Practical Exercises

• Map a funnel for your own business

• Create a lead qualification checklist

• Simulate a funnel handover between marketing and sales

Delivery Pack

• Course slides (PDF/Deck)

• Funnel mapping template + qualification checklist

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + case studies + PDF/Deck + templates

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Who It’s For

• Business developers building structured pipelines

• Entrepreneurs needing clarity on sales processes

• Junior sales and marketing staff aligning efforts

• Teams aiming to improve conversion rates

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Why Choose AdvantEdge

• Combines strategy + execution + optimization in one program

• Practical, industry-tested frameworks

• Trainers with 10+ years of sales and business development experience

• Implementation-ready: apply funnel building techniques immediately

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How It Works

1. Kickoff: assess your current sales process & funnel gaps

2. Deliver training (lead qualification → funnel mapping → conversion)

3. Hands-on exercises and role-plays

4. Provide templates, slides, and recordings

5. Optional Q&A session to tailor funnel frameworks to your business

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Business/industry context (for tailored funnel examples)

• CRM or lead tracking tools used (optional)

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