E-commerce Growth & Conversion Optimization – From catalog setup to ROAS scaling

Learn how to build, optimize, and scale e-commerce campaigns that drive profitable growth.

This course takes you through the entire e-commerce journey—from catalog setup and tracking to advanced conversion optimization and scaling campaigns for higher ROAS. By the end, you’ll have a proven framework to grow your online store.

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What You Get

Core Concepts Training

• E-commerce ecosystem overview (store, catalog, tracking, campaigns)

• Product catalog setup (Meta, Google Merchant Center)

• Pixel/CAPI & GA4 tracking essentials

• Customer journey mapping (awareness → consideration → purchase)

Conversion Optimization

• Product page best practices (titles, descriptions, visuals)

• Checkout optimization to reduce drop-offs

• Retargeting strategies for abandoned carts & viewed products

• Building trust with reviews, UGC, and urgency tactics

Campaign Management

• Setting up catalog sales campaigns (Meta & Google)

• Audience building: custom, lookalike, remarketing

• Budget allocation across funnel stages

• KPIs for e-commerce: ROAS, AOV, CPA, LTV

Scaling Strategies

• Vertical & horizontal scaling methods

• Creative testing frameworks for e-commerce

• Multi-channel scaling (Meta + Google + TikTok)

• Scaling while maintaining target ROAS

Case Studies & Exercises

• Real examples from fashion, home goods, and beauty brands

• Hands-on catalog setup & campaign build

• Audit & optimize a sample product funnel

Delivery Pack

• Course slides (PDF/Deck)

• Catalog setup checklist

• Conversion optimization framework

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + case studies + PDF/Deck + checklists/templates

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Who It’s For

• E-commerce entrepreneurs and store owners

• Marketers managing online shops

• Agencies handling catalog sales campaigns

• Anyone wanting to improve store conversions and ROAS

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Why Choose AdvantEdge

• Covers the full funnel: catalog setup → optimization → scaling

• Trainers with 10+ years in e-commerce growth & media buying

• Case studies from real campaigns across industries

• Implementation-ready: build and scale campaigns during the course

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How It Works

1. Kickoff: review your store and growth goals

2. Deliver training (catalog setup → optimization → scaling)

3. Hands-on catalog + campaign exercises

4. Provide checklists, frameworks, and recordings

5. Optional Q&A or consultation session

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Access to your store platform (Shopify, WooCommerce, etc.)

• Product catalog (for setup practice, optional)

• Industry context (for tailored examples)

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