Google Ads Mastery – Search, Display, YouTube campaigns

Learn how to run profitable Google Ads campaigns across Search, Display, and YouTube.

This course gives you a complete understanding of Google Ads—from account setup and campaign creation to optimization and reporting. Using practical exercises and case studies, you’ll gain the skills to confidently manage ads that generate leads, sales, and measurable ROI.

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What You Get

Core Concepts Training

• Google Ads interface & account structure

• Campaign objectives and when to use them

• Keyword research (match types, negative keywords, intent mapping)

• Targeting options: location, demographics, audiences

Search Campaigns

• Building conversion-focused search ads

• Ad copywriting best practices

• Extensions setup (sitelinks, callouts, call, structured snippets)

• Quality Score & bidding strategies

Display Campaigns

• Audience targeting (custom, in-market, remarketing)

• Creative guidelines for display ads

• Placement and topic targeting

• Optimizing for awareness vs. conversions

YouTube Campaigns

• Video ad formats (skippable, non-skippable, bumper, discovery)

• Targeting strategies (affinity, custom intent, remarketing)

• Creative best practices for video ads

• Measuring engagement & conversions

Optimization & Reporting

• Analyzing key metrics: CTR, CPC, CPA, ROAS

• Using conversion tracking & GA4 integration

• A/B testing ads and landing pages

• Budget allocation and scaling strategies

Delivery Pack

• Course slides (PDF/Deck)

• Campaign setup checklists

• Templates for keyword research and reporting

• Recording access (if online)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive training + case studies + PDF/Deck + checklists/templates

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Who It’s For

• Beginners wanting to start with Google Ads

• Business owners running their own campaigns

• Junior marketers and media buyers expanding skills

• Teams/agencies managing multi-channel campaigns

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Why Choose AdvantEdge

• Covers Search, Display & YouTube in one program

• Practical, case-study-based training

• Trainers with 10+ years of media buying experience

• Implementation-ready: launch campaigns confidently on day one

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How It Works

1. Kickoff: understand participants’ goals & business type

2. Deliver training sessions (Search → Display → YouTube)

3. Hands-on exercises & case study analysis

4. Provide templates, checklists, and recordings

5. Optional Q&A or consultation for specific industries

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What We Need From You

• Training mode preference (online, offline, or recorded)

• Access to a Google Ads account (for live practice)

• Industry/business context (optional, for tailored examples)

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