Marketing Fundamentals & Strategy – 4Ps, segmentation, positioning

Build a strong foundation in marketing strategy that drives real results.

This course takes you through the essentials of marketing fundamentals, from the classic 4Ps to segmentation and positioning, giving you the tools to analyze markets, define target audiences, and build strategies that work.

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What You Get

Core Concepts Training

• Deep dive into the 4Ps (Product, Price, Place, Promotion)

• Market segmentation methods (demographic, geographic, psychographic, behavioral)

• Targeting strategies: niche vs. mass vs. differentiated

• Positioning frameworks to craft a unique brand identity

Practical Exercises

• Real-world case studies from retail, services, and B2B

• Hands-on tasks: define a persona, build a positioning map

• Group discussions & role-play scenarios

Strategy Toolkit

• Ready-to-use worksheets for segmentation & positioning

• 4Ps checklist for product/service evaluation

• Templates for strategy presentations

Delivery Pack

• Course slides (PDF/Deck)

• Editable templates for exercises

• Recording access (if online or recorded mode chosen)

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Delivery

Total 20 hours of training (online, offline, or recorded sessions)

Format

Interactive course + PDF/Deck + exercises/templates

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Who It’s For

• Beginners stepping into marketing or digital marketing

• Entrepreneurs wanting to strengthen their business strategy

• Junior marketers seeking clarity on fundamentals

• Teams needing a common framework for campaigns

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Why Choose AdvantEdge

• Practical approach: not just theory, but market-proven examples

• Trainers with 10+ years experience in business & digital marketing

• Interactive tasks that apply directly to your business/industry

• Implementation-ready: walk away with a clear strategy outline

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How It Works

1. Kickoff: understand your industry & participants’ goals

2. Deliver training (interactive sessions, exercises, case studies)

3. Provide slides, worksheets, and templates

4. Optional Q&A session to tailor insights to your business

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What We Need From You

• Training mode preference (online/offline/recorded)

• Your business/industry context (optional, for tailored examples)

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